News Apple officially affected by coronavirus, shortage of iPhone and...

Apple officially affected by coronavirus, shortage of iPhone and decline in revenue in sight


The coronavirus will affect production and Apple’s next financial results, the company announced tonight in a press release. The forecasts made on January 28 for the current quarter (between 63 and 67 billion dollars in turnover) will not be kept, the fault of “Slower than expected return to normal”.

Apple Store in Jiangsu, China. Apple image.

On the one hand, iPhone stocks will be temporarily limited worldwide. “Although the factories of our partners are located outside of Hubei province – and although they are all reopened – production is starting again more slowly than expectedsays Apple. The health of everyone who makes these products possible is our top priority, and we are working closely with our suppliers and health experts as production resumes. These iPhone shortages will temporarily affect global revenue. “

Apple only mentions the iPhone, because it’s its most profitable product, but other devices may also be affected, including the AirPods (Pro).

On the other hand, the coronavirus epidemic is having an impact on sales in China, where Apple only reopened 5 of its 42 Apple Stores last week, with limited hours. Others will reopen gradually, taking into account the sanitary measures in place.

“Outside China, demand for our products and services is strong and in line with our forecasts”, says Apple. The company will provide more information when it next presents its financial results in April. Apple concluded the statement by reiterating that its top priority is the health and safety of its employees, industrial partners and customers. Compared to its initial plan, it will more than double its donations intended for organizations fighting against the coronavirus (the amount is not specified).



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