News JVTech Apple advances its iPhone 16 keynote by one day: we think we know the reasons for this mystery
Published on 08/31/2024 at 3:15 p.m.
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Apple surprised us all by announcing the date of their upcoming keynote for the iPhone 16. Scheduled for September 10th according to all rumors, it will happen a day earlier. Here are the reasons that may explain this choice.
Apple keynote will take place on September 9
When I was a kid, I never thought I’d grow up to be excited to attend a tech company conference. These events are rarely a fun time, but there’s one company that’s taken advantage of this and created a real buzz around their product announcements.
If there’s one tech event we can’t wait to attend, it’s Apple’s annual conference to present the new iPhones. Commonly called a “keynote”, when Tim Cook takes the stage, we listen attentively, because the choices of the Cupertino company have a major impact on the rest of the tech world.
September remains Apple’s favorite month to unveil the iPhone. It’s back to school, everyone’s finished their vacations, and we’re a few months away from Christmas. For tech fans, August is the month of speculation. Since Apple usually schedules the keynote for the second Tuesday in September, it was almost certain that Tuesday the 10th would be chosen.
And yet, Apple decided otherwise. A few days ago, we learned with shock that The conference will officially take place on September 9, 2024, at 7 p.m. French time. Earthquake in the tech sphere – I’m exaggerating. But how does this happen?
Why such a change from Apple?
Apple loves its little habits, and it’s surprising to see them change like this overnight, even for details like this. But then, what are the reasons for this change?
Several theories can be put forward, Here they are:
- A simple surprise effect: A good way to create some buzz is to get people talking, and a change of date can be enough for a company like Apple. The proof is that we are doing it right now. This theory is not the most likely, in my opinion.
- Aligning with the ten years of the Apple Watch: The iPhone 16 is highly anticipated at this keynote, but we must not forget the Apple Watch, which will celebrate its 10th anniversary for this 2024 edition. Apple did something big in 2017 for the tenth anniversary of the iPhone (the iPhone X of course), and the brand could have a nice surprise in store for us, 10 years after this September 9, 2014.
- Another idea is that September 10th would be too close to September 11th, the day of commemoration of the 2001 attacks, a day on which Apple’s new products would not be very popular.
In any case, JV TECH will be there to cover the event live and summarize the most important announcements for the iPhone 16 and Apple Watch.
