Apple May Abandon iPhone 15 Pro Feature, Sending Supplier’s Stock Down

As one of Apple’s key suppliers, Taiwan Semiconductor Manufacturing Company (TSMC) has been instrumental in the production of nearly every iPhone model for over a decade. But with rumors swirling about a potential change to the upcoming iPhone 15, TSMC is feeling the heat from investors and market analysts alike. The speculation centers around a possible shift in Apple’s chip-making strategy, which could have significant implications for TSMC’s bottom line. In this article, we explore the potential impact of this rumored change on TSMC and the wider technology industry.


According to a report, Apple’s iPhone 15 Pro models might not feature solid-state buttons, causing supplier Cirrus Logic’s stock to hit a three-month low. TF International Securities analyst Ming-Chi Kuo wrote in a Medium post that unresolved technical concerns are the reason behind the absence of these buttons, which would have substituted the traditional power and volume buttons with tactile feedback. Kuo noted that, while these technical issues might delay production or shipment timelines, it is still early in the development process, so there is growth potential. The report suggests that investors were expecting this feature to increase suppliers’ revenue and earnings, making this change especially detrimental to suppliers like Cirrus Logic and AAC Technologies. On the stock exchange, CRUS decreased by 12.3% to close at 89.28, while over-the-counter traded AACAY slumped 16.2% to 1.94. Apple shares fell 0.4% to close at 160.12.


As one of the major players in the tech industry, Apple’s every move is closely watched by consumers, investors, and suppliers alike. The latest rumor about changes to the iPhone 15 has caused a stir, with one major Apple supplier feeling the impact of market uncertainty. While it’s important to take rumors with a grain of salt, it’s also important for suppliers to prepare for potential changes in the market. As the tech landscape continues to evolve, it’s clear that innovation and adaptability will be key to maintaining success. Only time will tell how this rumored change will affect Apple’s supply chain and the industry at large.