Jakarta –
A recent report from The Financial Times revealed social media companies such as Facebook, Snapchat, Twitter, and YouTube experienced revenue losses of around USD 9.85 billion or around Rp. 140 trillion.
This comes after Apple made major changes to its privacy practices by introducing the App Privacy Report feature.
Last year, Apple announced its App Tracking Transparency (ATT) policy that requires app developers to ask users for permission what information they want to access and share with other apps.
This policy also went into effect in April, which prohibits apps from tracking users if they choose not to allow it.
Facebook also criticized Apple’s move by placing full-page ads in a number of newspapers because of restrictions on the app’s ability to collect data from mobile phone users targeted for their ads.
Facebook’s concerns are true, due to Apple’s new policy Facebook is the company that lost the most money or lost USD 8.3 billion in the second quarter of 2021.
“Some of the most impacted platforms – but especially Facebook – have had to rebuild their engines from scratch as a result of ATT,” adtech consultant Eric Seufert told FT as quoted detiKINET from The Verge.
“My belief is that it takes at least a year to build new infrastructure. New tools and frameworks need to be developed from scratch, and tested extensively before deploying to multiple users.” he continued.
Apple’s new policy will force social platforms and other apps to be more creative with their ads.
Watch Videos”Latest MacBook Pro Armed with M1 Pro and M1 Max, what’s the difference?“
[Gambas:Video 20detik]
(jsn / fyk)
– .
