Apple Leisure Group has reached an agreement with Blantyre Capital for the management of three hotels that the British investment fund has acquired in Tenerife, in the Canary Islands, and which previously operated under the Gema Hoteles brand.
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Specifically, two of the establishments are located in the north of the island and the other in the south, and have a total of 1,224 rooms to the European portfolio of AMResorts –alg’s hotel manager–, which plans to operate these three new hotels under the brand Alua Hotels & Resorts as of the 2021-2022 season. This operation represents the arrival of Alua to Tenerife, because until now its only establishment on the island, the Hotel Jardín Tropical, operates under the Secrets Resorts & Spas brand.
Blantyre Capital will invest 20 million euros in the reform of hotels to adapt them to the standards and attributes of the Alua brand. The remodeling of rooms, bathrooms, public areas, solariums and restaurants will begin at the end of 2020 and will last until the second half of 2021, when the assets will reopen their doors under the Alua Hotels & Resorts brand.
The first of the establishments is the Aguamarina Golf Resorts and Apartments, which will be renamed Alua Aguamarina Golf Resorts and Apartments. Located on the seafront and in one of the most attractive enclaves on the southern coast of Tenerife, in the municipality of San Miguel de Abona, it has 306 rooms and 160 apartments spread over three independent buildings. With a total area of 35,000 square meters, it will have two outdoor pools and one indoor, fitness and sports area, sauna, Jacuzzi, four restaurants and two bars, an auditorium and a meeting room.
Further north, in Puerto de la Cruz, is located the Turquesa Beach Resort which will operate under the name Alua Turquesa Playa Resort. This asset has 426 rooms distributed in two independent buildings, it will have outdoor and indoor swimming pools, a sauna, a restaurant and three bars, and, after its renovation, it will also incorporate a Kids Club for the little ones.
Finally, also near Puerto de la Cruz, is the Diamante Suites which will be renamed Alua Diamante Suites and will be a hotel for adults. It has 202 rooms and will have an outdoor pool, meeting room, beauty salon and a solid gastronomic offer around three restaurants and two bars.
The three hotels will also offer Alua’s ‘Unlimited Experience’ service, which provides its guests with unlimited access to a gourmet gastronomic offer and à la carte without the need for a prior reservation, unlimited access to top-brand alcoholic beverages, natural juices and soft drinks, service in the pool, daily replenishment of the mini bar and daytime and evening entertainment activities
The Hotel Jardín Tropical is already managed by the North American group but it operates under the Secrets Resorts & Spas brand and not under the Alua brand, which with this operation enters Tenerife.
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For Javier Águila, president for Europe and Global Strategy of Apple Leisure Group, “we are very pleased with this first transaction with Blantyre Capital: a new example of our ability to collaborate with top-level institutional investors. These incorporations also allow us to exceed the expansion objectives that we set at the beginning of a very demanding year for our sector, guarantee the extraordinary work of our team, and redouble our commitment and commitment to the Canary Islands ”.
Javier Coll, the group’s Global President of Business Development, commented that “AMResorts was a pioneer in the all-inclusive luxury model in the Caribbean, and today it is positioned as the fastest growing chain in that region. We are certain that the strength of our brands, together with the competitive advantage offered by our business model, will continue to function.
as the engine that drives our global expansion “
Miguel Cebrian, Investment Manager at Blantyre Capital, has stated that “this agreement with Apple Leisure Group allows us to take advantage of the history and prestige of its brands and their knowledge in the region, as well as to benefit from their outstanding capabilities as an integrated group of the vacation sector. Blantyre will support the management team to offer a new proposal to clients from the 2021-2022 season onwards. Despite Covid-19, we see a lot of long-term value in the tourism sector, especially in the southern European vacation segment, and with this transaction we are committed to investing in its employees and their local economies, and we will continue to do so, seeking new ones. opportunities in the Canary Islands and the Mediterranean to expand our portfolio ”.
After this operation, AMResorts reinforces its portfolio in Spain. In the Canary Islands, the group has 12 establishments and a total of 4,130 rooms spread over the islands of Tenerife, Lanzarote and Fuerteventura.
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