The Cupertino company would have resorted to “unorthodox and costly measures” to avoid delays in its deliveries.
For several years, Apple has not hesitated to highlight its environmental commitment. The American company recalled it in 2020 by removing the wireless charger and headphones from the cases of its iPhone, accessories deemed to be of little use in comparison to their environmental impact. However, according to media information The Information, Apple would sometimes put aside its commitment to avoid delays in its shipments.
The firm at the apple would have hired more than 200 private planes to ship devices in 2020. If this is not the first time that Apple has done so, 2020 was a record year for this type of shipment. For comparison, in 2016, Apple chartered only 3 private jets before the iPhone 7 launched.
In fact, Apple favors the air route to ship its packages, but here, because of the health crisis, the American company has had to find a solution to ensure its shipments, despite the complications that the crisis has caused.
The “problem” is more in the type of delivery that Apple made. The American company has indeed sent empty cardboard boxes – those intended to pack iPads – in order to alleviate the shortage of these boxes in its various production sites. According to The Information, Apple would not have hesitated to send its products through different cities around the world to ensure that its deliveries are made on time, increasing the number of round trips, to the detriment of common sense and environmental impact. .
However, it should be noted that the health crisis has had many impacts, especially on business logistics. The coronavirus pandemic has also had direct consequences on the launch of new Apple products. It is understandable that the company, whose projects had already been delayed, did not hesitate to put double butchers to deliver its products, but we can hope that this is an exception.
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