- Apple revamped its iconic store ahead of launching Vision Pro augmented reality glasses
- The store in New York on Fifth Avenue will attract the Vision Pro from the outside
- The Vision Pro will officially go on sale tomorrow
Ahead of the launch of the Vision Pro, which is scheduled for this Friday, Apple has started preparing its retail stores for the festive event. The Cupertino giant appears to be preparing a particularly significant makeover of its famous store on New York’s Fifth Avenue – including a huge replica of the Vision Pro in the window above the store itself, which is hidden underground. Inside, Apple fenced off about half of the store and posted a trailer touting the launch of the Vision Pro. “Get ready. Great things await you. Stop by on February 2,” standing on a large sail.
The store on Fifth Avenue received special treatment
In addition to being able to purchase and pick up the Vision Pro in-store, Apple will also be offering demo events starting February 2nd. These demos will last 25 minutes and will guide the user through how to use Vision Pro, what content and applications are available and provide additional information to the customer as needed. It remains to be seen whether Apple is planning similarly drastic changes as on Fifth Avenue and in other stores. The New York store is one of Apple’s flagship stores and usually gets special treatment. It wouldn’t be a big surprise if Apple CEO Tim Cook also showed up at the Apple Store for the launch.
The Apple Vision Pro is a unique product for many reasons. The glasses must be adapted to the user in order to be comfortable, for example with the help of various seals or dioptric lenses from the Zeiss company. Store staff also had to be trained to deploy and demonstrate the Apple Vision Pro. Customers will need special instructions and care when trying out the headset, unlike when selling a “regular” smartphone. The price of Apple Vision Pro starts at 3,499 dollars (approx. 80,000 crowns without tax), so special care for future owners is completely appropriate.
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Author of the article
Dominik Vlasak
Editor, traveler, fan of technology, Star Wars and good coffee.
2024-02-01 19:15:00
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