Photo credit: Apple
Apple Music is launching a new video series called “This Week in Apple Music” to showcase exclusive content.
Apple hopes to make it easier for its music fans to find new content that interests them in its product line. The video will highlight new additions to Apple Music content and will be hosted by a new musician every Friday. Each video will be dedicated to new content found in the ‘Browse’ tab.
“Every Friday, discover the five biggest things happening on Apple Music and dive deeper into the highlighted stories with albums, playlists, videos, radio episodes and more,” shared the Apple Music’s official Twitter account with the first video. .
Highlights from the debut “This Week in Apple Music” include a new BTS playlist, an interview with Jennifer Lopez, and a short film about an upcoming musician. As Apple unveils the new series of videos to highlight what’s new, it’s unclear if there will be an archive of these teaser videos.
Apple is working overtime to highlight how its music streaming service is different from others.
Spotify has strived to attract a large audience for Apple podcasts. Apple is slowly catching up with its own original podcast content, but it has a range of original music content that Spotify doesn’t.
Highlighting these radio interviews, album previews, and other clips gives fans an idea of what content might be exclusive. It’s a way to get music fans to keep listening to Apple Music for music even though they’ve migrated to Spotify for its exclusive podcasts. Studies show that while most people are comfortable having more than one video streaming service, music streaming services are not.
There are approximately 75.5 million paid music subscribers in the United States, or less than a third of the total population. Streaming accounts for about 83% of total revenue in the United States, with paid subscriptions accounting for 64% of revenue in 2020. Streaming grew 13% in 2020, supported by paid subscriptions, radio streamers and funded services through advertising like YouTube and Spotify. free level.
Most people recognize that video streaming services like Netflix, Hulu, and Amazon Prime have exclusive content. But they don’t expect music streaming services to have the same exclusivity when it comes to music. This has been tried in the past. But extras like interviews, extended cuts and radio shows? They are certainly fair games.
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