Apple has released a couple of new augmented reality experiences designed to promote Apple Pay Express Transit. Apple has added a new AR feature to its Apple Pay website that highlights Apple Pay with Express Transit in New York City, and there’s also a new Apple-designed lens on Snapchat.
On the Apple Pay website, Apple touts that you can now “take a virtual trip with Apple Pay” to “experience” the platform in augmented reality. Tapping the option launches the augmented reality experience directly in Safari. This experience is accessible around the world, regardless of whether you live in New York or not.
Once you’re in the AR experience on your iPhone, you can “tap” your iPhone at the New York City subway turnstile to enter a virtual augmented reality experience that simulates a subway ride from Brooklyn to Manhattan. Including views of the New York City skyline.
Meanwhile, for users living in New York, Apple has designed a new Snapchat lens that allows users to ride the subway through the Kings Theater in Flatbush, the Sea Glass Carousel in Battery Park, and the Great Hall in New Town Hall. York. of Science.
You can find the new augmented reality experience on the Apple Pay website here. If you live in the New York City area, you can access the Snapchat experience here in the Snapchat app.
Apple Pay with Express Transit completed its rollout to all New York subway stations last year. Express Transit allows you to simply tap your iPhone or Apple Watch on a turnstile to access the subway instead of buying a regular ticket. With Express Transit, users don’t need to authenticate Apple Pay with Touch ID, Face ID, or double-click on Apple Watch, making the whole process quicker and easier.
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