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Apple Launches M3 MacBook Air with Impressive Performance Upgrades and Affordable Prices

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Release time 2024.03.05 07:50 Taipei time

Update time 2024.03.05 07:53 Taipei time

Apple suddenly launched the M3 version of MacBook Air last night, with prices starting from NT$35,900 for the 13-inch model and NT$42,900 for the 15-inch model. (Photo taken from Apple’s official website) Text

Apple suddenly launched the 13- and 15-inch MacBook Air equipped with the M3 processor without official warning yesterday (4th) night. The official claimed that this processor model has a 60% increase in computing speed over the previous generation model, and is equipped with Compared with the MacBook Air with Intel processor, the computing performance is increased by up to 13 times. The prices of the new versions have also been revealed, starting from NT$35,900 for the 13-inch model and NT$42,900 for the 15-inch model. The price of the old version has been reduced by NT$3,000, starting from NT$32,900.

This time, Apple suddenly launched the M3 version of MacBook Air. Its shape and weight are the same as the previous generation, weighing 1.24 kg for the 13-inch and 1.51 kg for the 15-inch. The colors are also available in midnight, starlight, space gray and silver for customers to choose from. However, officials emphasized that breakthrough anodizing sealing technology was used to reduce fingerprint contamination.

This time, the MacBook Air is equipped with an M3 processor with an 8-core CPU design and a GPU with up to 10 core designs. The memory is increased to 24GB. Compared with the M2 processor, it supports hardware-accelerated mesh shading and ray tracing technology, providing More accurate light, shadow and reflection effects, and also supports AV1 decoding.

MacBook Air implements optimized artificial intelligence (AI) models, including large language models (LLM), and diffusion models for native image generation. MacBook Air also supports cloud-based solutions such as Microsoft Copilot, Canva and Adobe Firefly for Microsoft 365.

At present, the Taiwanese official has not announced the launch date, nor has it provided pre-order services. The overall price is the same as when the M2 version was launched, and there has been no price increase. The M2 series models have not been removed from the shelves, and the price has been reduced by 3,000 yuan. If you have budget considerations, you can consider buying the older version that still has powerful performance.

2024-03-05 03:58:06
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