Affiliate marketing comes to premium podcasts. Apple expands to this format the referral scheme that you already have established for services such as news or television (Apple Services Performance Partner Program), and does so a few weeks after announcing the launch of its paid subscription program. Any creator can take advantage of it and users who contribute subscribers will get a 50% commission on the monthly fee in local price set by the author of the podcast.
Those who wish to become an Incentive Promoter of their favorite spaces will need to sign up for the program and get approval from Apple. This is to avoid possible spam problems, as well as to verify that those who want to be part of the initiative have a certain capacity for distribution and influence. In the registration form they will have to indicate how they plan to use the affiliate links and other details that will serve to validate their proposals.
Once they have been accepted, these users will have access to a panel where they can build the referred links with their unique alphanumeric tracking code and see the metrics associated with the performance of each one of them. In that same area, they will be able to obtain a general listening promotion banner and also create QR codes with those same urls. This last possibility comes hand in hand with the resurrection of that technology during the pandemic and offers useful applications for physical events or promotional printed material. Payments will correspond to 30-day windows in which the subscription provided remains active..
The most engaged listeners of any paid podcast hosted on the Apple platform will be able to make money by helping it get subscribers.
Listeners who wish to join the program can do so at any time, but creators will have to wait for the launch of the premium podcasts, scheduled for the end of May. It will be available in all 170 countries and regions where Apple plans to offer the format..
This measure by Apple represents an unprecedented foray to date when it comes to promoting the promotion of paid podcasts on a large scale. Spotify also entered that market shortly after the announcement of its great rival in the format, and in Spain iVoox operates an internal crowdfunding system so that the faithful of any space can contribute to shore up its continuity.
–
