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Apple launched its first headphones to place over the ears, thus entering a competitive market with rivals such as Bose and Sony, expanding its drive towards accessories to supplement the revenue generated by the iPhone.
On-ear hearing aids AirPods Max they include wireless pairing and noise cancellation, like many on the market. They will go on sale Tuesday and begin arriving on December 15 in the United States. The company touted superior audio quality and a 20-hour battery life.
The headphones work with Apple’s voice-activated digital assistant Siri and have physical side controls for music playback. They come in multiple colors: space gray, silver, blue, green, and pink.
The apple company launched its headphones AirPods in 2016, when it removed the headphone jack from the iPhone. The product drove the company’s wearable device sales, giving it a key growth driver beyond the iPhone.
The AirPods were updated with a new version in 2019 and the updated AirPods Pro with noise cancellation were launched in October of that year. Apple is also planning new AirPods for next year.
In its last fiscal year, the Californian firm generated sales of $ 31 billion in accessories, including AirPods and Beats headphones and Apple Watch. That’s more than the Mac and the iPad.
The accessories business is central to the company’s drive to generate more revenue per user, as people keep their iPhones longer.
AirPods are part of a broader audio product strategy that also includes the HomePod speaker and headphones. Beats. Apple acquired Beats Electronics in 2014 for $ 3 billion and has been updating its range of hardware, despite competing with Apple-branded accessories.
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