Unlike previous iPhone models, all version 12 devices feature displays with Ceramic Shield glass. According to the company, these provide up to four times better drop protection than older phones.
Proud of their shot, Apple decided to praise their achievement in a short 30-second commercial called Fumble. In American football, this expression is used to refer to the loss of the ball by a player.
In fact, in the ad, an iPhone holder awkwardly escapes him until he falls to the ground. Obviously, he comes out without a scratch.
Luckily for the owner, her phone magically landed in a patch of dirt. Of course, we suspect that the screen would probably not have escaped unscathed if it had hit the sidewalk.
That is not to mention the greatest irony, which is the fact that the cell phone fell on the side of the screen, while the iPhone is known to have a very fragile back cover which is really easier to break.
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