Business Apple contributed to the growth of the global tablet market in the second quarter of 2024 with updates in the form of iPad Pro and iPad Air models. It is these new developments that are quite significantly responsible for the increase in deliveries in the current quarter.
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In May this year, Apple made significant updates to its iPad Air and iPad Pro lines, upgrading them to the M2 and M4 chips and introducing a number of other new features and improvements . It now appears that these upgrades have had an impact on the entire market. According to Counterpoint’s findings, the global tablet market saw a year-over-year increase in shipments in the second quarter of 2024. Although this is a generally slow period, global shipments increased by ‘around 15% compared to the second quarter of 2023. As for the company itself Apple, this includes a 14% increase in its own deliveries. Even though the Cupertino company didn’t see the biggest year-over-year change among the manufacturers tracked, its market share means its growth still had a significant impact on the overall market .
With iPad sales growth similar to overall market growth, the company had a 37% market share. Apple as in Q2 2023. It’s likely that the lack of iPad updates in 2023, followed by some changes and the expectation of more models in 2023, helped boost sales. “The return of market leaders to normal model release schedules suggests an optimistic outlook for 2024,” said research expert Kevin Lee. Other sellers have also seen increased growth, but with much lower market share. Its rival Samsung, for example, saw its shipments grow by 16% year-on-year, but its market share stagnated at 20%. Huawei saw shipment growth of 49% year-on-year, increasing its market share from 6% to 7%. Lenovo also managed to increase its shipments by 17%, but its market share of 7% remained unchanged during the same period in 2023. Xiaomi saw its shipments increase by 92% during the quarter, doubling its share of market from 3% to 6%. However, the group of other unknown suppliers experienced a 2% decline in shipments, resulting in a decrease in the segment’s share from 28% in 2Q2023 to 23% in 2024.
