Forced and constrained by the European regulator, the iPhone will have to open up to alternative “app stores”. The end of a citadel announced for 2023, undoubtedly more symbolic than revolutionary.
By Philippe Laloux
un fortress protected as a sacred temple. Also a nice cash cow. Since its creation in 2008, the App Store, Apple’s essential application store for downloading applications to the iPhone or iPad, has been known to be inviolable. Even the biggest ones have broken their teeth: Epic (publisher of Fortnite), Spotify or, recently, Elon Musk, all against this monopoly. And above all the commissions that oscillate between 15 and 30% pocketed by Apple for the minimum transaction in its store.
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