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Production of Apple The flagship of Inc iPhone 13 smartphones fell 20% from previous plans in September and October, Nikkei reported on Wednesday, citing people familiar with the matter.
The party district is one of the busiest in the business, as many consumers look to buy its products as gifts, weeks before Christmas.
However, following the launch of the iPhone 13 lineup and new iPads in September, a major threat hangs over Apple as it scrambles to deal with the global chip shortage and supply chain disruptions.
General manager Tim Cook had told Reuters in October that the impact of supply chain challenges would be worse during the holiday sales quarter than it was in the previous quarter.
In October, for the first time in more than a decade, the assembly of the iPhone and iPad was halted for several days due to supply chain constraints and restrictions on the use of electricity in China, Nikkei reported.
In September and October, the reallocation of shared components compressed the iPad assembly even further, resulting in an approximately 50% lower production volume than expected, while production forecasts for older generations of iPhones also fell by around 25%, Nikkei added.
Additionally, Apple has told its parts suppliers that demand for the iPhone 13 line has slowed, Bloomberg News reported.
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