Publication date: November 20, 2023 0
Apple is looking to adopt a new strategy aimed at designing the camera sensors in the upcoming iPhones in-house, according to a new report published by the agency. Bloomberg American.
According to the report, Apple’s strategy will target other upcoming products in which cameras will play a pivotal role, including mixed reality glasses and self-driving cars, which are products that Apple is currently investing a lot of resources to develop, as they represent the company’s future.
The process of designing camera sensors internally gives the company many advantages to improve how the imaging and optical data collection systems work in its devices, better plan its future products, and integrate the device hardware with its operating systems more deeply.
It is worth noting that Apple actually relies on its engineers to design the processors used inside iPhones, Mac computers, and other products.
Apple provided a pioneering experience when it began offering its M series processors in Mac computers as an alternative to Intel processors after a partnership that lasted for many years. This transformation achieved a major breakthrough in the performance and capabilities of Mac computers, and also contributed to significantly boosting its sales.
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Previous reports had also indicated that Apple is studying the idea of developing iPhone batteries with the aim of increasing their lifespan, but these plans are still in their early stages.
Apple is already working on designing its own modem for 5G networks with the aim of dispensing with modem chips from Qualcomm in iPhone phones. The company began this after acquiring Intel’s modem chip development sector for mobile devices in 2019, but the design process is still faltering. Latest estimates indicate that Apple may not provide its modem until the end of 2025 or early 2026.
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