On the British Design and Artwork Route (D&AD) awards ceremony, Apple designer Alan Dye was current and accepted the very best honour, the Black Pencil Award, on behalf of Apple.
Apple has acquired black pencils on the D&AD Awards a number of occasions, together with the launch of the iPhone, iMac, and its web site. In 2024, Apple Imaginative and prescient Professional gained the Black Pencil Award for its digital design and related expertise and the Graphite Pencil Award for XR functions.
Alan Day, Apple’s vice chairman of human interface design, mentioned in design journal Dezeen: “We’re very honored that VisionOS has gained the D&AD Black Pencil Digital Design Award. This award is a testomony to the shut collaboration and cautious craftsmanship of Apple’s design studios and engineering groups to create really magical experiences.”
He mentioned: “At Apple, design performs a central function in defining how our merchandise look and, extra importantly, work. Our purpose has at all times been to create intuitive consumer experiences that blur the traces between {hardware} and software program and redefine how customers work together with expertise. .”
Dai additional defined: “VisionOS is a robust instance of those ideas. It was designed from the bottom up with a very new interface pushed by your eyes, arms and voice to offer a spatial expertise that blends digital content material and the bodily world. “
“This new age of computing will redefine the best way we join and create, and this award is testomony to the shut collaboration and cautious craftsmanship in design studios and Apple engineering groups to create really magical experiences,” concluded Dai.
In asserting why it offered the Black Pencil and Graphite Pencil Awards to Apple Imaginative and prescient Professional, D&AD mentioned, “VisionOS unlocks new methods to work together with the world by way of spatial computing expertise.”
D&AD continued: “The design of this platform took a number of years and was filled with technical developments that have been achieved in shut collaboration between the design and engineering groups in {hardware} and software program.”
Amongst Apple’s many D&AD awards, the corporate’s complete design workforce was honored in 2012.
As well as, Apple has acquired widespread reward in different areas. For instance, the revolutionary design of Apple Imaginative and prescient Professional isn’t solely extremely praised within the skilled discipline, nevertheless it additionally evokes an excellent response amongst customers. Many customers say the product redefines expectations for digital experiences, particularly in the case of digital actuality and augmented actuality.
Apple’s design philosophy has at all times been “people-oriented”, which can also be one of many keys to the success of their merchandise. Allen Day emphasised: “We at all times wish to put customers first and design merchandise which might be each stunning and practical.
The success of Apple Imaginative and prescient Professional can also be inseparable from the robust help of the Apple ecosystem. From apps to companies, Apple supplies customers with a seamless digital surroundings, which permits Apple Imaginative and prescient Professional to succeed in its full potential. The Apple ecosystem is not only a expertise platform, however an entire answer that creates worth for customers.
Sooner or later, Apple plans to proceed investing assets in innovation and selling technological progress. Allen Day revealed that Apple is creating a collection of recent applied sciences and merchandise These improvements will additional improve the consumer expertise and supply extra worth to thousands and thousands of customers world wide.
In abstract, Apple Imaginative and prescient Professional’s win of the D&AD Black Pencil Award isn’t solely a testomony to its design and expertise, but additionally a excessive stage of recognition of Apple’s general innovation capabilities. This achievement encourages Apple to proceed to take care of its main function in future technological improvement and create extra superb digital experiences for customers.
