Apple is It is generally expected that envelopes will be removed his first mixed reality headset this year with a focus on augmented reality and virtual reality experiences. While many companies – including Meta – are duplicating the idea of a “metaverse,” a new report today shows that Apple’s goal is just the opposite.
In the latest edition of his Power-On-Bulletin, Bloomberg Mark Gurman reports that he was told “directly” that the idea of a “metaverse” was “forbidden” internally at Apple. This is of course a clear difference to the strategy of companies like Facebook (now Meta).
I would be shocked to hear that word on stage when Apple announces its headset: Metaverse. I’ve been told pretty straightforward that the idea of a fully virtual world for users to escape from – as they can in meta-platforms / Facebook’s future vision – is beyond Apple’s reach.
Instead, Apple would focus on a mixed reality headset used for “explosions of games, communication, and content consumption,” but it won’t be a “device that lasts all day.”
Current rumors suggest that Apple’s first augmented reality and virtual reality headset could be announced later this year. it is should appear High-tech design with an innovative three-screen configuration. It should also be more expensive than the competition, with a Rumored to be around $ 3,000.
What do you think of Apple’s strategy for augmented and virtual reality? Do you prefer his strategy or the strategy of companies like Meta / Facebook? Let us know in the comments!
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