In August, Facebook criticized the update – it could negatively affect the company’s advertising business.
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Apple has postponed to early 2021 a policy update for iOS apps that will oblige developers to ask users for permission to track its actions. About this company told on the developer site.
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The company explained that this will give developers more time to prepare for the changes in iOS 14, iPadOS 14 and tvOS 14. Apple promises to provide additional information in the fall.
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Apple announced, which will oblige app owners to tell users what data they plan to collect in June 2020. The update was supposed to appear in the fall.
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With the update, developers will no longer have access to IDFA, Apple’s universal device identifier for ad attribution and analytics, by default. Companies will have to ask users for permission.
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In August Facebook warned partners about a possible decrease in the effectiveness of advertising targeted to users of devices with iOS 14. The company will also be obliged to ask users for consent to “spy” them outside the social network for business services Facebook.
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Bloomberg notesthat Apple and Facebook have long argued with each other: the iPhone manufacturer accuses the social network of violating data privacy, and the company responds criticizes App Store.
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