When Apple sold its billionth iPhone in July 2016, there was plenty to celebrate in Cupertino. Today a new report published by Horace Deidu from Asymco, and relayed by 9to5Mac, indicates that Apple recently sold its two billionth iPhone.
And the current iteration of the iPhone bears little resemblance to the iPhone 6s series that was sold when the first billionth of smartphones were sold. The notch, Face ID, gesture navigation, the use of larger AMOLED displays, and there are now four different variations available each year, which is double the number Apple offered in 2016.
With over a billion active iPhone users, those using Apple’s iOS-powered device account for 26% of all global smartphone users. In France, the latest study show that 23.4% of the French population is on iOS, against 60% in the United States for information. These numbers are the highest ever, or almost, and the percentage of respondents who have switched to the iPhone in the past two years in the US stands at 14% – we don’t have that. information on the French market.
According to Deidu, Apple still follows the philosophy of its late co-founder and CEO Steve Jobs, who believed Apple should come up with products and features that consumers didn’t know they needed. As the analyst puts it, “we didn’t ask for rack focus, post-production focus (!), night mode, macro photography, and bokeh for portraits. But once we have those features, we slowly start using them, and then we start demanding them. ».
He points out that the iPhone 13 Pro’s cameras aren’t so much designed to replace professional equipment, but are made to allow laymen to impress other non-professionals. According to Deidu, the camera system of the new iPhone models is also made for influencers who post on social networks like Instagram, YouTube, TikTok, and others. As the analyst points out, “ordinary people with extraordinary tools can do extraordinary work ».
The iPhone 13 series sublimates the work of Apple
He also points to an interesting statistic that we first heard from Gene Munster of Loup Ventures. There are 400 million iPhone users who are currently using an iPhone that is three years or older. This provides Apple with a large number of potential upgrade candidates. And since carriers are offering extremely high financial incentives for trade-in of their old models (up to $ 1,000 depending on the carrier), we might see some of those 400 million users switching to a brand new iPhone.
Deidu claims that the iPhone 13 series is the largest yet. He explains how he came to this conclusion: “It creates the perception of what a smartphone should be and it establishes the trajectory of a demand that did not yet exist. It’s easy to think that the utility of an older, decent smartphone is enough. This assumes that we are happy with decent messaging and apps. With decent photos and videos. Without wide angles, without night mode and without macro photos. What the iPhone has shown is that the demand for performance can be increased ».
And There you go. It took 9 years for Apple to sell its first billion iPhones and about five years to see the next billion sold. One wonders how long it will take Apple to sell the next billion smartphones. And what does the iPhone have in store for design and functionality in the years to come?
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