As with every results presentation, Tim Cook gives a few interviews developing specific points (but not quantified because Apple likes to keep an aura of mystery about certain elements such as the breakdown of its sales).
Budgets have been increasing for several years
A CNBCthe CEO focused on the firm’s efforts in artificial intelligence. In June, during WWDC, Apple made its entry into the Artificial Intelligence segment official, unveiling numerous Apple Intelligence features. future.
He also says that this budget has been steadily increasing for years – just to silence rumors that the company was falling behind. Indeed, some people thought Apple was lagging behind, having missed the AI train for a long time. We have redeployed a lot of people on AI, who were assigned to other projects. From a data center perspective, as you know, we have a hybrid approach.
It should be noted in passing that the budget Research and development reached a milestone this quarter by crossing the symbolic 8 billion mark for the first time with an impressive $8.006 billion over the period.
A multi-speed calendar
But some shifts in the schedule are expected. The first features will only be available in the fall – not with iOS 18 and the release of the iPhone 16 but with iOS 18.1. In addition, not everyone will be able to benefit from it, only American users will be entitled to it to begin with. Worse, those residing in Europe and China are excluded for the moment, the program being suspended for legal reasons – the DMA for the former and local laws for the latter. In addition, you will also need to have an iPhone 15 Pro / Pro Max or an iPhone 16 / iPhone 16 Pro, a Mac or an iPad equipped with at least an M1 chip.
So many limitations which could therefore hamper the reception of the public, and of course of the investors of Cupertino! At this point, Tim Cook is cautious: even if he cannot affirm that AI will have a positive impact on sales, he seems quite optimistic on this subject. After all, Apple would have increased its investments -already huge- for the development of Apple Intelligence.
Last night, Apple posted a 4.87% increase in revenue over the year. For this quarter, it recorded a very nice turnover of 85.777 billion dollars and a profit of 1.40 dollars per share (up 7.88% over the year). As in every quarter, it remains to be seen how the stock market will react at the opening, since the results are higher than analysts’ forecasts.
