Apple is known for its iPhones, iPads, and MacBooks. And the technical range is constantly being expanded. However, customers have to say goodbye to a product.
Germany – Fans of the well-known US manufacturer “Apple” have to be particularly strong these days: The company is throwing one of its products out of its range. And there is no hope of a return.
| Companies | Apple |
| CEO | Tim Cook (24. Aug. 2011–) |
| sales | $ 274.5 billion (2020) |
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Apple: iPhone, iPod and MacBook – Company keeps bringing out new products
Originally known primarily for computers, the iPod and the MacBook, the Californian tech company Apple has advanced to a supplier of all kinds of technical bells and whistles in the past few years. The MacBook was followed by the iPad in early 2010 and, in addition to the classic headphones with cables, have been around since At the end of 2016 the much more comfortable AirPods.
The next big technology coup then followed in the summer of 2018: With the so-called “HomePod”, the first intelligent Apple loudspeaker with a smart home function was launched in Germany. At a proud price of just under 350 euros, however, it was considerably more expensive than the competing product “Alexa” from the US company Amazon (more digital news on RUHR24.de).
HomePod from Apple: First Bluetooth loudspeaker is discontinued
At the end of 2019, Apple finally launched a significantly more competitive smart speaker: the HomePod Mini. It is significantly cheaper than its older model and also significantly lighter. It looks like a small sphere and, like the normal HomePod, is controlled by Apple’s voice assistant Siri.
After the release of the HomePod Mini, Apple lowered the prices for its large HomePod to up to 300 euros, but the sales of the product were probably no longer enough for the company. Worse still: The only three-year-old HomePod turned out to be a real flop. In the future, they want to do without the product and instead continue to develop the HomePod Mini. Apple announced on Saturday (March 13th).
Apple wants to throw the HomePod out of the range forever.
© Christoph Dernbach / dpa
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Apple: HomePod and HomePod Mini cannot be used by all customers
To what extent the sales of the HomePod Mini will develop in the future remains to be seen. In contrast to other Bluetooth speakers, the sound system from Apple has one major disadvantage: you can only use both the HomePod and its successor, the HomePod Mini, in combination with Apple devices.
Music and radio can only be used if an iPhone or iPad is connected to the loudspeaker. Coupling with a seventh generation iPod Touch is also possible. For Android users, the HomePod Mini shouldn’t be worth considering despite its significantly more competitive price.
Rubriklistenbild: © Quan’yajun
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