After Apple released the new iPhone 14 series, the brand new iPad arrived as promised, along with the fully upgraded Apple TV 4K. Although this product has not been released in China, its low price is comparable to the iPhone . of 14 still makes this product widely affected by the market.
The third generation Apple TV 4K will be available in two configurations, Apple TV 4K (Wi-Fi), which offers 64GB of storage, and Apple TV 4K (Wi-Fi+Ethernet), which supports Gigabit Ethernet for networking and fast streams. with 128GB of storage. The former is priced at $129, approximately 858 yuan, while the latter is priced at $149, approximately 983 yuan.
In April 2021, Apple released the current Apple TV 4K model, priced at $179 for the 32GB version and $199 for the 64GB version. The older Apple TV HD is still on sale, priced at $149 for a version with 32GB of storage.
Apple TV 4K equipped with A12 chip is priced $50 more than the third generation Apple TV 4K equipped with A15. Prior to that, TF International analyst Ming-Chi Kuo said that the price reduction of the new Apple TV 4K reflects the expected cost of facility improvement. , which favors shipments, but the price cut is not too big. The upcoming Apple TV 4K will be cheaper, and the sweet price is expected to be around $100.
After the supply chain has matured, the third generation Apple TV 4K has some room for price cuts, even the high-cost A15 chip was launched last year. But this time Apple TV 4K can use low-end chips to better control the cost, because for the TV box, if the performance is enough, the performance improvement will not bring an obvious perception.
Test data was recently released on the 3rd generation Apple TV 4K, which uses the A15 chip and has 4 GPU cores, which is neutered compared to the iPhone 13 Pro’s 5-core GPU. number of CPU cores is neutered and there is one less CPU core than that of mobile phones.
Compared to the previous generation, the overall performance of the third generation Apple TV 4K increased by 50%. And in the 20-minute CPU stress test, the limit of the A15 is only 85%, while the A12 has a limit of 65%, which also means that this A15 can run high-load games for a long time.
Compared with game consoles, the single-core performance of the third-generation Apple TV 4K even surpasses the single-core performance of PS5, but it is still far behind in multi-core. CPU and equipped PS5 The CPU is equivalent to AMD R7 3700X, which is an 8-core CPU.
But in terms of graphics performance, although the graphics performance of the third generation Apple TV 4K is about 1 TFlop, the picture is somewhat blurry, and because there is no suitable test software for the third generation Apple TV 4K, graphics performance may not accurately reflect the graphics performance of the third generation Apple TV 4K Specific performance of the three generations of Apple TV 4K.
But even so, the third generation Apple TV 4K is still not able to reach the image performance of the previous generation host, after all, it only has 4GB of memory capacity.
It can also be seen from Apple’s supply of such powerful hardware for this generation of Apple TV 4K that Apple intends to create a living room ecology, not only the TV box, but also the much-talked-about Apple game console many times before. Not long ago, Apple TV 4K has been adapted to more game controllers and it can be seen that Apple intends to define the playing field.
But even so, Apple still faces many difficulties if it wants to enter the living room console game. Although Apple’s iOS ecosystem is strong enough, games such as “Original God” and “Divinity: Original Sin” have launched iOS versions, but Apple’s game ecosystem is still lacking at present. If you want to launch the game business directly, then the game The shortage will affect the user’s choice.
Apple TV 4K has never been a device that primarily focuses on gaming. The positioning of its TV box does not meet any resistance in terms of hardware promotion. As long as the hardware successfully enters the living room of users, the large-scale launch of the gaming business will be nothing but smooth sailing.
At present, Apple already has Apple TV members, and it is not excluded that Apple will launch subscription services similar to XGPU and PS Plus on this basis in the future. Performance-wise, this generation of Apple TV 4K has virtually no problem running large games.
Apple has always been relatively cautious, but in the field of games with huge potential, Apple naturally will not give up the opportunity to share this pie.
Therefore, it is a very wise move for Apple to enter this market with Apple TV 4K, after all, it is an existing product and there is no need to develop additional game consoles. But when Apple intends to launch this service is still unknown.
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