This week, the technological giant Apple presented its latest line of iPads to the market, including the new iPad Pro, which features the brand’s latest processor, the Apple Silicon M4. During the presentation event, to promote this model, the Cupertino brand showed an advertisement that did not please the loyal fans of the brand.
It’s called that movie Vault and begins by showing various objects used for entertainment and art creation such as trumpets, guitars, cameras, pianos and even a video game machine crushed by an industrial hydraulic press. At the end, and after crushing each of these items, the device opens again to reveal the new iPad Pro.
According to the brand, this approach was chosen for the advertisement because it tried to highlight the new features of the new product since it is a thinner model that focuses on features of those materials which have been crushed by the hydraulic press.
The ad is now being criticized on social media for not being in line with Apple’s position over the years. Many fans accuse the company of wanting to destroy art and that they moved away from the brand that said it wouldn’t work for him. 1984 was like 1984.
Apple responded to its fans through a response sent to the online magazine Ad Age signed by Tor Myhren, vice president of technology marketing, who said “Our goal is to celebrate the countless ways in which users express themselves and bring their ideas to life. ” your comments via the iPad. We missed the point with this video and we’re sorry.”
2024-05-10 11:46:28
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