Analysts believe that revenue will be higherAppleThe company’s annual conference reached $400 billion this year, thanks to the “iPhone 16” series of phones and artificial intelligence services that are expected to be launched at the company’s annual conference on September 9.
Counterpoint Research, a market research firm, expected Apple’s main device product lines to see growth this year, after last year’s revenue saw a year-over-year decline, according to a website “Apple”.9 to 5 sons“.
This record is expected to be driven by growth in the hardware and services sectors. After a decline in 2023, Apple’s hardware revenue is expected to grow 3% year over year this year.
All major device categories, such as iPhones and MacBooks, are also likely to drive this growth supported by expected new releases, and service revenue will continue to grow, reaching the highest levels in 2025, exceeding $ 100 billion for the first time.
While service revenue has become increasingly important to Apple, the company still generates 75% of its revenue from hardware.
Counterpoint Research Director Tarun Pathak said Apple’s AI benefits will be key in driving new device sales.
Pathak said: “In terms of growth rates, and now with the advent of Apple Intelligence, the services sector is looking very exciting and key in driving growth, as they contribute three-quarters of Apple’s global entry.
