Apple has launched its standalone classical music app, which promises “the listening experience classical music lovers deserve.”
“We love music, that’s really what matters to us, and classical music is central to music of all genres,” he says. OLIVER SCHUSSER, vice president of Apple Music. «Apple Music Classical is a dedicated app that is ideal for both classical music experts and anyone new to the genre, with the world’s largest selection of classical music, the best search and navigation capabilities, the most premium sound experience with spatial audio and thousands of exclusive recordings.
Most people would agree that mainstream music streaming platforms are not optimized for classical music. Apple has been working on a solution to that problem for a while now, buying the classical music-focused streaming service. Primephonic in 2021 to help in that process.
Some would argue that Primephonic had already created a pretty decent streaming experience for fans of classical music. But all those Primephonic learnings contributed to this new Apple Music Classical app, which was announced for release earlier this month.
«Classical works have multiple movements and tracks; famous pieces have hundreds of recordings with different orchestras, conductors and soloists; and many composers have their own special catalog classifications, from Bach’s BWV to Mozart’s K,” reads the official description for the new app, explaining why a different setting is required to browse the classical catalog.
“Keeping these complexities in mind,” he continues, “Apple Music Classical has redesigned search to instantly deliver exactly what users are looking for using all keyword combinations, from composer and work, to opus number, director, artist or instrument, and even the nickname of a work. Searching for a work reveals all of its recordings, plus a performance chosen by the publisher. And search for a composer shows all available works.
“We’re also working closely with some of today’s most renowned classical composers, artists and musicians to make sure the app empowers artists and engages classical music lovers around the world,” the app said. company.
Jonny Greenwood de Radiohead, also known for his occasional classical music projects, says: “I’ve been working with Apple to help solve the problems with classical music streaming. They have come up with a really elegant set of solutions to the unique problems that make finding and collecting digital classical music difficult.”
“Simply put, there’s only one Joni Mitchell ‘Blue’ recording, but thousands of ‘Rhapsody in Blue,'” he continues. “This first type of search, for someone just getting interested in classical music, can be so daunting and bewildering, so I’m so excited that everyone finally has a path to this remarkable universe of music, which is welcoming to listeners.” new and old fans of classical music, and rewards enthusiasm for music with music, directly and intuitively.”
Apple Music Classical is available for free to existing Apple Music subscribers. Apple Music on iOS devices in most markets. An Android version will follow.
