According to the latest sales data, iPhone 15 sales and local market share in South Korea have reached a new high, showing South Koreans’ love for iPhone.american consultancy corp. Research data from Atlas Research and ConsultingIt shows that since the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max were officially launched in the South Korean market on October 13 this year, the sales volume has increased by an astonishing 41.9% compared to the same period of the previous generation iPhone 14 series last year.
The patriotic card has expired
Data shows that sales of the smaller and relatively affordable iPhone 15 in the iPhone 15 series have more than doubled, while sales of the most expensive iPhone 15 Pro Max have also increased by 42.3%. In the past, patriotism was an important factor for South Korean consumers to choose domestic brands, but current data shows that this factor is no longer critical.
Two reasons why iPhone is so popular in South Korea
As for the reasons why iPhone sales have increased significantly in South Korea, Korean media Herald analyzed that there are two main reasons. One is the large subsidies from Korean telecom companies. Compared with the past, South Korean telecom companies have provided more discounts, making the purchase cost of iPhone no longer high. Unattainable. In addition, for South Koreans who rarely use cash, the convenient and easy-to-use Apple Pay is also an important factor in buying it; the second is the addition of the phone recording function. In the past, South Koreans chose local brands. The important reason is the phone recording function, which is quite popular in South Korea, but the iPhone does not provide this function. However, South Korean telecommunications company SK Telecom provided a call recording function through its own iPhone App last month, leveling the competitive advantages of the two parties.
The surge in iPhone sales may also affect Apple’s sales strategy for South Korea. When the iPhone 15 was released, since South Korea was in the third phase of sales, sales did not begin until October 13, while Taiwan and other countries included In the first countries to go on sale, it was already available on September 22, which made the Korean people quite dissatisfied. Due to the surge in demand for iPhone 15, many people have speculated that Apple may adjust South Korea from the third batch of countries for sale to the first batch.
Japan loves small mobile phones
South Korea’s neighboring country, Japan, has shown a different story. Although it is known that iPhones have always been quite popular in Japan, what is special is that Japanese consumers are more inclined to choose smaller iPhones. After the release of iPhone 15 this year , unexpectedly boosted sales of the old iPhone 13 mini.
Nikkei reported that in the first week of the new iPhone 15’s release, sales of both iPhone 12 and iPhone 13 mini in Japan unexpectedly more than doubled. Since Apple’s official website has removed the mini model while listing the new iPhone 15, Japanese consumers have been forced to turn to second-hand mobile phone websites to search for these old phones.
source:9to5Mac
2023-11-23 04:08:00
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