Apple arouses all kinds of attitudes, more in favor and more against on the part of the shareholders. After the improvement implemented from the year-on-year minimum levels recorded on June 16, the progressive rise and the cut in its still significant annual declines They place it as one of the best Big Tech on the market, light years ahead of Meta and even Netflix.
For Citi, for example, Apple is a clear buy for five reasons. And he argues them this way. Among the arguments for acquiring its shares on the market is the announced share repurchase, always the best on all of Wall Street as is tradition, worth $90 billion, which would raise the value of outstanding shares. At the moment there is no official announcement, but Jim Suva from Citi believes that it will take effect, as he also points to the increase in the dividend.
Added to this is the launch of the iPhone 14, which is eagerly awaited, probably in the fall, and which is usually one of its great hallmarks. The third of the reasons for the change of the company towards premium modelsin which it continues to dominate the top positions in the market, in addition to leaving a very high margin per smartphone.
The fourth goes through its potential to put more devices as a service on the market and the last, but not least, the novelties in its product categories. In this case we are talking, for example, about AR/VR headsets and Apple Car that have a lot of potential to raise the market value of Apple, although we talk about the long term.
From TipRanks, of the 28 analysts who follow the value, 22 opt to buy its shares in the market and 6 more to keep their titles. Its target price reaches $183.05 per share, which the potential margin of increase in value reaches 26%
On the contrary, Lynx Equity Strategies thinks about the value, which places its target price with the lowest of the one given by all the stock market experts on Wall Street.. 125 dollars, below its price, around 15% in particular, from the previous 150 dollars. He considers the firm that Apple’s heavy dependence on the consumer economy makes it vulnerable to a recession and considers the rest of the estimates to be too optimistic.
And, finally, from KeyBank they are also placed against Apple below the consensus. We are talking about a $173 target price from the previous $191, although his analyst, Brandon Nispel, overweights the value in the market. All this while understanding that hardware revenue for its third fiscal quarter will fall more than the market expects. We will see what they publish next July 28, when they face the market with their income statement.
In its price graph we see that the value moves with cuts of 0.60% in the last five days, while, in the last month the recovery for the value is already close to 12%. Even so, the quarterly falls are also of that amount, but in negative, 12% and, so far this year, the cuts remain for Apple slightly above 18%.
The premium indicators prepared by Investment Strategies place Apple in rebound mode and improved by two points, although it only reaches a total score of 4 out of 10 possible points. With a long-term bearish trend, but a medium-term bullish one, the total momentum, slow and fast, is negative for the value.
While the volume of business, in its two aspects, both in the medium and long term, moves upwards, positively. Quite the opposite of its volatility or amplitude range. In its two aspects, in the medium and also in the long term, it is growing for Apple.
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