250 million dollars a year. Global streaming rights for each and every game for a decade. Commentators in English and Spanish. That’s how it is MLS Season Passthe ambitious and innovative recipe with which Apple He wants to take the football world by storm.
In its landing on television, Apple dazzled with the soccer comedy “Ted Lasso” about an unconventional coach with a huge heart who played Jason Sudeikis. The apple giant signed a great goal with that delicious series, but now he is looking for the most difficult yet: to succeed in soccer broadcasts.
This Saturday, February 25, the new MLS season begins and it will also broadcast its first MLS Season Pass matches, the offer of ‘streaming‘ that Apple has devised for its powerful agreement with the US and Canadian soccer league.
Announced in June of last year, Apple and the MLS signed an agreement so that the company founded by Steve Jobs can broadcast the matches of this league for 10 years throughout the planet without regional or national restrictions and without the hassle of rights by territory.
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