Apple Allows Alternative App Marketplaces on iPhone in EU to Comply with New Regulations
Apple has made a significant change to its iPhone operating system in order to comply with new regulations under the EU’s Digital Markets Act. Starting with iOS 17.4, which is currently in beta, Apple will allow alternative app marketplaces on the iPhone in the EU. This move aims to bring more options for developers while also minimizing the risks associated with these alternative platforms.
In an interview with Fast Company, Phil Schiller, Apple’s former marketing chief and current App Store head, discussed the privacy and security risks that come with these alternative app marketplaces. Schiller acknowledged that while the new regulations provide developers with more choices, they also introduce new risks. He stated, “There’s no getting around that. So we’re doing everything we can to minimize those risks for everyone.”
One of the main concerns is the potential for users to download malicious or unsafe apps from these alternative platforms. To address this issue, Apple will notarize all apps through a combination of automated processes and human review. This process aims to prevent the availability of harmful apps on alternative app marketplaces. However, Apple has clarified that notarization will not be as thorough as its App Store review process.
Another risk highlighted by Schiller is that the strict rules surrounding objectionable content on the App Store may not extend to alternative app marketplaces. He explained, “Those rules will not apply in another marketplace unless they choose to make rules of their own.” This raises concerns about users and families encountering objectionable content or other undesirable experiences on these platforms.
Apple has outlined the risks associated with alternative distribution on its website, emphasizing the increased privacy, safety, and security risks for users and developers. These risks include installing software from unknown developers, compromising system integrity with malware or malicious code, distributing pirated software, exposure to objectionable and harmful content, and increased risks of scams, fraud, and abuse.
While Apple is taking steps to address these risks, it acknowledges that many of them will still remain. The company has less control over alternative app marketplaces and may have limited ability to support and refund customers regarding these issues.
The move to allow alternative app marketplaces on the iPhone in the EU is a response to the new regulations set forth by the EU’s Digital Markets Act. These regulations aim to promote competition and fairness in the digital market. By complying with these regulations, Apple is providing developers with more options while also working to minimize the associated risks for users.
In conclusion, Apple’s decision to allow alternative app marketplaces on the iPhone in the EU is a significant step towards complying with new regulations. While this change brings more choices for developers, it also introduces privacy, safety, and security risks. Apple is implementing measures such as notarization to mitigate these risks, but challenges remain. Users and families must be cautious when using alternative app marketplaces to ensure a safe and enjoyable experience.
