“Appart’City and Odalys City adapting to the evolving business traveler segment with new offerings and digitalization plans”

At Appart’City, business customers represent 70% of activity and an average of four nights. This is why the operator declined “Appart’City Business”, a program and a dedicated website with an exclusive price offer and flexibility.

“We are working to develop new solutions that allow us to better control our distribution in this segment and master the customer experience from start to finishfrom the reservation to the satisfaction questionnaire through the stay.

We are also developing, within our apart-hotels, offers corresponding more to the average length of stay of business customers », specifies the Marketing, Communication and Product Director of Appart’City.

In the spring of 2023, Appart’City’s ambitions will revolve around the creation of three ranges aimed at making its offer more readable and some digitalization of the company at the head office and in its 94 aparthotels, in order to meet the strategic challenges of performance, growth and competitiveness.

Read also: Appart’City is preparing its new segmentation for 2023

For its part, Odalys relies on the equipment of its establishments to make the difference and will gradually introduce meeting rooms in certain establishments accompanied by a catering offer.

“This will be the case in the future Marseille Porte Bleue apartment hotel. More and more professionals and companies are choosing aparthotels for their stay or the organization of meetings »notes James Galland, general manager at Odalys City and Odalys Campus.

The group is also interested in coworking and wishes create real “societal hubs”, where local and professional customers mix. “There is a real appetite on the market for coliving concepts, combining accommodation and coworking space, continues James Galland. We have upgraded our establishments by giving pride of place to the common areas with completely revamped lobbies in terms of decoration. Alongside apartments with a soothing and more contemporary atmosphere, these lobbies have been transformed into living spaces where our customers can share good times. »

The segment has not endedevolve in step with new societal trends.