Santo Domingo, DR– The Popular Association of Savings and Loans (APAP) received four awards for the campaign of the first APAP Digital Mortgage Loan, in the fourth edition of the Effie Awards in the Dominican Republic.
The financial entity received two gold awards in the categories “Programmatic Data Driven” and “New Products or Introduction of Services”, being the financial intermediary with the highest number of gold awards received.
It also obtained two silver medals in the “Business, Products, Service Innovation” and “Direct to Consumer” categories.
The Effie Awards, considered one of the most valued awards by agencies and advertisers in the world, recognize the effectiveness of communication and marketing strategies, highlighting “ideas that work and foster thoughtful dialogue in the industry.”
The executive vice president of Products, Digital and Experience of APAP, Serguey Forcade, thanked the distinction received, and reaffirmed the financial entity’s commitment to contribute to access to housing.
“At APAP we believe in the importance of transmitting our purpose and the great transformation that we are experiencing today, which motivates us to continue offering more agile, innovative and sustainable responses for our saving partners and clients,” he stressed.
“We are the first and only entity in the Dominican financial system with a 100% digital mortgage until the time of signing, a platform designed to finance housing by accessing it simply and quickly from anywhere,” said Forcade.
Likewise, the APAP executive also thanked the collaborators of the financial entity and the agencies TBWA, PHD and Visual Sonora production house for “the success of this campaign.”
About the Popular Association of Savings and Loans (APAP)
The Popular Association of Savings and Loans (APAP) is a private financial institution, of a mutual nature, created by Law No. 5897, of May 14, 1962, with the objective of promoting savings for the financing of the purchase, construction and / or improvement of the family home.
It has 52 branches located in Santo Domingo, Santiago, San Francisco de Macorís, La Vega, Moca, La Romana, Higüey, Verón, San Cristóbal, Haina and Puerto Plata. And it has a network of 61 ATMs available to its saving members, customers and the general public.
2023-07-07 20:43:31
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