Bangalore | Reuters
The AP (Associated Press) is licensing a portion of its reporting archive to OpenAI in a deal that will explore the use of generative AI (artificial intelligence) in news, as announced by the companies this Thursday (13).
The move could set a precedent for similar partnerships across industries.
The news outlet will have access to OpenAI’s technology and product expertise as part of the deal, the financial details of which were not disclosed.
The AP also hasn’t revealed how it will integrate AI into its news operations. The company already uses AI to automate corporate earnings reporting, summarize sporting events and transcribe certain live events.
Its news bank will help provide the massive amounts of data needed to train AI systems like ChatGPT, which have impressed consumers and businesses alike with their ability to plan vacations, summarize legal documents and write computer code.
However, news outlets have been slow to adopt the technology due to concerns about its tendency to generate factually incorrect information, as well as the challenges of differentiating between human-produced and computer-produced content.
“Generative AI is a rapidly evolving field with tremendous implications for the news industry,” said Kristin Heitmann, AP’s senior vice president and chief revenue officer.
“News organizations must have a seat at the table for newsrooms large and small to leverage this technology to the benefit of journalism.”
Some media outlets are already using generative AI for their content. BuzzFeed announced it will be using AI to power personality tests on its website, and The New York Times used ChatGPT to create a Valentine’s Day message generator this year.
“AP’s feedback—along with access to its high-quality factual text file—will help improve the capabilities and usability of OpenAI’s systems,” said Brad Lightcap, director of operations for OpenAI.
2023-07-16 21:29:00
#Press #artificial #intelligence #news #Mercado
