Other publications such as the Interactive Advertising Bureau (IAB) recognize the affiliate – and rightly so – because it is quickly becoming an extremely popular channel.
The latest Australian IAB Industry Review showed positive results for Affiliate, showing that in Australia there has been an increase in budgets from e-commerce (from 22% in 2019 to 29% in 2020) . Almost 7 in 10 reported an increase in budgets for affiliate marketing in the past year.
The DPRI reported that 78% of digital publishers see growing ad revenue as a high strategic priority over the next year, however, there is no mention of their plans in terms of affiliate or performance.
According to MediaKix research, 81% of brands have affiliate programs and 94% of publishers use more than one CPA (affiliate search) network, in addition to marketing consultants such as Future use Affiliate; it is therefore interesting that these facts were not mentioned.
When asked for comment, the AOP team said: « Affiliate and performance marketing revenue is not presented as specific categories, but is included in the report by format (display, video, audio and sponsorship) or in the Miscellaneous category – which is made up of four sub- categories, each of which we collect data for and report as a combined whole.
“The subcategories are; Off-platform publishing, recommendations / content discovery units, data monetization and other digital income – that is, any digital income that cannot be clearly attributed to a DPRI category. ”
We hope that in the future Affiliate and Performance will gain recognition, as these are increasingly popular channels for many.
–
![[US market conditions]S & P 500 species continue to fall slightly, US Treasuries rise-Crude oil continues to grow on the 8th-Bloomberg](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/is.oum51mWKM/v0/1200x800.jpg "[US market conditions]S & P 500 species continue to fall slightly, US Treasuries rise-Crude oil continues to grow on the 8th-Bloomberg")