Home » Entertainment » Anti-Semitic reference; Adidas concludes the partnership with Kanye West

Anti-Semitic reference; Adidas concludes the partnership with Kanye West

“Adidas” is ending its partnership with rapper Kanye West after controversial anti-Semitic remarks. German sportswear giants said in a statement that anti-Semitism and hate speech cannot be tolerated.

The company discussed whether to continue its partnership with West after he appeared at a fashion show in Paris wearing a T-shirt emblazoned with “White Lives Matter”. Kanye’s recent comments and actions are unacceptable, disgusting and dangerous. They violate corporate values. Adidas has therefore concluded its partnership with Kanye West.

Recently at Paris Fashion Week, she caused controversy when she abused the “Black Lives Matter” slogan and wore a T-shirt that read “White Lives Matter”. Kanye West’s Instagram and Twitter accounts have been suspended by the company for posting anti-Semitic posts. He has been posting like Jews controlling a musician.

West has already written provocative posts. West’s Instagram accounts were suspended for a day after launching a racial slur against comedian Trevor Noah.

Highlights of the story: Adidas will close ties with Kanye West

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