Original title: Anta and Gu Ailing join hands to create China’s pride with infinite love | PR Newswire
“I am Gu Ailing, a girl who loves skiing. Skiing has given me strength. I am proud to represent China in the Beijing 2022 Winter Olympics in three years.” In 2019, Gu Ailing officially announced on her personal social media that she would join the Chinese nation. Team, the same year, Gu AilingSign upChinese Movement LeaderBrandAnta,becomeBrand spokesperson.With the approach of the Beijing Winter Olympics, Anta will continue to deepen its cooperation with Gu Ailing to provide support for this promising rising star in skiing to compete in world-class events, andborrowFacilitate the development of ice and snow sports and further promote the rejuvenation and internationalization of the Anta brandstrategyprocess.
In 2009, Anta Group and the Chinese Olympic Committee formally joined hands; in 2010, Anta and the National Sports General Administration Winter Games Center reached an agreementStrategic cooperation; Since 2017, Anta has become the official sportswear partner of the Beijing 2022 Winter Olympics. As one of the first brands to support and help the development of China’s ice and snow sports, Anta has accompanied Chinese athletes on the podium of the three Winter Olympics. As a rising star in the world of ski sports, Gu Ailing, after signing with Anta, lived up to expectations and achieved two golds and one silver in the 2020 Winter Youth Olympics; he won two golds and one bronze at the X Games World Extreme Games in 2021, becoming the first The Chinese player who won the championship in this event made history again! With her excellent form and performance, Gu Ailing will represent China in the Beijing 2022 Winter Olympics and become even more anticipated by the Chinese people and become a favorite to win gold.
Faced with the results, Gu Ailing said frankly, “I’m not skiing for the sake of winning. I do this because of love and love. I don’t know when I practicefeeltired. “It is this love that has supported her to overcome all obstacles to this day, and it is also this love that has inspired her to pursue higher dreams and challenge her potential. The sports pursuit shown by Gu Ailing is also in line with the “Never” that Anta has always advocated. Stop”Brand spirit, Is to convey to the publicBrandThe ideal “spokesperson”.
As a post-00 generation, Gu Ailing has become an outstanding representative of the new generation of young Chinese forces with outstanding performance. On the snow field, she is a young expert with both talent and strength. She was exposed to skiing at the age of 3, and she became famous for her excellent skiing performance when she was young. In terms of study, she successfully reached the big plan of “it will take one year to complete the remaining two years of high school courses”, and she was admitted to Stanford University with excellent grades. In life, she is a beautiful girl with sweet looks and cheerful personality. She is also an all-around player who is proficient in piano skateboarding.
Gu Ailing, who has many auras in one, is often called “genius” by the media.But she herself once said, “Genius may be only part of it, but I think most of it is still related to hard work, effective time allocation andSelf-disciplineThe way of life is related. “Gu Ailing, who was born in a foreign country, speaks fluent Beijing-style Mandarin and naturally shows her identity as a Chinese girl. She also loves China very much.cultureShe returned to her hometown of Beijing every year when she was a child, and the study of her hometown culture also highlighted her seriousness and talent in her life.
Anta brand will rely on the continuous in-depth cooperation with Gu Ailing, through her story, to establish a relationship with young peoplecommunicationbridge，excitationThe majority of young people participate in sports and enjoy the fun of sports; with more focused beliefs, more activeattitudeTo face the future, just like Gu Ailing, play a greater potential in the field of life.
Gu Ailing devotes his love to skiing dreams, sets an example for young power, and is more active for womengroupVocalize. She said, “Boys are good at projects, as long as girls are given a chance, they can also do well.” She also verified this sentence with practical actions.
As the leader of domestic sports brands, Anta will deploy women’s sports from a more international perspective in the futuremarket, To build Anta’s women’s technology platform “Meili Lab”, inproductKeep innovative in design, for womenconsumptionTo create exclusive transportmovable propertyIt advocates the sports experience of “beautiful because of movement”, and supports women to dare to think, move, and pursue dreams in life.
(Source: PR Newswire)
(Editor in charge: DF513)
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