The Boat has closed a historic sponsorship deal with Spotify that will replace Rakuten on the front of his shirt. Although the first information pointed to a total of 280 million euros until 2025, the details that have transcended place the agreement around 225 ‘kilos’. The agreement hides various ins and outs, and the negotiations were not easy.
The first offer of the musical company that the club received was significantly less than 60 million and only encompassed the front of the shirt of the first men’s team, an amount that was considered insufficient. Thus, the solution that was found to increase the price was to include other assets, until reaching the 75 to be received per season.
This is how the revenue will be shared
In this way, Barça could maintain the valuation of the front your shirt in the 60 million that they stipulated at first and continue to take a cut of the sleeve of this, the shirt of the women’s team, of the training… and Camp Nou.
The ‘naming rightsthe Camp Nou they are surely the biggest change for the next three years the stadium ends up being called ‘Spotify Camp New‘, in exchange for 5 million of euros. those that according to the forecasts are missing for the remodeling of the fief azulgrana to be completed. Thus, in 2025 FC Barcelona could search with the finished project a better offer for this asset.
The same five million they are intended to draw so much from the back of the training shirt and the front of the women’s team, a total of ten that round the 75 annual ‘kilos’that will take the Barça. However, there are still assets with which good money is expected, such as the sleeve of the kits or the front of the training shirt, the next challenges of the Laporta directive.
–
