For the second year in a row, as part of the CMO Council, Serviceplan organizes the election of CMO of the Year.
The CMO Council was launched in Munich in 2017 by Serviceplan Group, with the aim of creating an exclusive club composed of the most influential CMOs in the country. This concept was exported to Belgium in 2022 where it is today made up of 80 CMOs from the ranking Best Brands.
The CMO of the Year Award is an industry-wide award and is said to be one of the most prestigious honors. It honors the CMO who is most considered the role model of the marketing industry, bringing not only their expertise, but also their many years of experience. The CMO of the Year is elected solely by his peers on the CMO Council.
The finalists for the CMO Council 2024 are known, they are:
- Valérie Delaby, Senior Marketing Manager, Lay’s Europe ;
- Jose Fernandez, Chief Marketing Officer, D’Ieteren Automotive ;
- Isabel Henderick, Managing Director, ALDI Marcom BeLux.
The winner will be revealed during a lunch which will take place on November 22 where the results of the study will also be presented exclusively. CMO Barometer de service plan.
Nathalie Erdmanis, Director of Sustainability AG Insurance & CMO Council President says: “ No one can understand the challenges facing CMOs better than other CMOs. This is why the CMO Council is an exclusive club, a think tank and sometimes even a circle of friends. This is where the country’s top marketing managers can communicate openly with each other and new ideas are developed. »
2023-10-06 01:55:06
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