If OPPO has been a main partner for the interests of FC Barcelona, now it is HMD that takes the baton to announce just a few hours ago that it becomes the official mobile phone of the Barcelona club. important milestone for the company which has been launching various mobile phones under the Nokia brand in recent years.
This type of sponsorship is not at all unusual and Samsung itself was another of the official sponsors of the Olympic Games held in Paris very recently. They add value to the proposal and almost endless publicity due to the importance of the Barcelona club throughout the world.
The announcement gave some details about the sponsorship and how it will affect the different FC Barcelona teams. Firstly, HMD to support men’s and women’s football club. Teams from other sports involved in the sponsorship will also be included, including basketball, futsal, handball and hockey.
HMD and FC Barcelona
The Free Android
The curious thing about the announcement was the way in which it was has revealed the sponsorship through Salur Peregrinathe barber of Lamine Yamal, the 17-year-old future Barça star who scored that incredible goal in the semi-final against France at Euro 2024. The barber drew the HMD logo next to that of FC Barcelona with his machine to announce the agreement.
He agreement is for three years and HMD will advertise its mobiles on the digital panels of the Olympic Stadium where FC Barcelona is currently playing its matches. Once it returns to the renovated Camp Nou, the ads will also move to its legendary football ground.
The official press release also mentions that the sponsorship will extend to a significant number of digital contents to get closer to fans and keep the agreement visible to everyone.
As mentioned, It is not the first of the sponsorships carried out carried out by a mobile phone manufacturer with FC Barcelona, OPPO itself has been another partner with a good number of smartphones personalized with the colors and marketing of the Barcelona club.
There are the F1 Plus and the Reno 10x Zoom itself, although lately the Chinese company has been more busy being one of the official partners of UEFA to promote its devices during the Champions League tournament according to GSMArena.
