How can companies be successful on TikTok – and what pitfalls should they avoid? Anna Strigl is a content creator and influencer. 2.3 million people follow the young Tyrolean on TikTok, 566,000 on Instagram. She speaks from experience when it comes to the secrets to success and the pitfalls on TikTok. In her speech “How to TikTok” she gave recommendations to companies.