Little Bliss, launched by TV personality Anna Daly, has become a popular choice for those looking for ethical casual clothing that represents “real mum life.” Daly founded the company two years ago and fulfilled orders from home, but demand has grown. With 30 different products, Daly is looking to expand Little Bliss’s presence with plans for a pop-up shop. To accommodate growth, she has switched to Galway e-commerce company Autofulfil, which works with many of Ireland’s best-known retail brands, to digitize and streamline the stock management system. This will enable Daly to plan ahead and operate Little Bliss like a real brand.
