Last April, the song ‘Envolver’ by the Brazilian artist Anitta became a musical phenomenon that has managed to captivate the whole world.either. According to the YouTube platform, ‘Envolver’ is “No. 1 in the world’s top music videos”, being the video clip with the highest number of views so far in 2022.
Through an official statement, YouTube assured the following: “On the eve of her long-awaited presentation at Coachella, Anitta conquered this important fact. There are more than 140 million views of the video clip, truly a phenomenon that enveloped the entire world”, said the Manager of Musical Associations for YouTube Music for Latin America, Walter Venicio. The platform assured that the video “continues to rise on the platform for more than seven weeks”, given that it reached the first position after between April 8 and 14, the official video clip was played 17.7 million times, exceeding the numbers from Korean K-pop group Bigbang, British singer Harry Styles and Indian-born lip-synchron Yazin Nizar.
Although Anitta is considered one of the most influential singers in Brazil, the truth is that it has been this song sung in Spanish that has catapulted her to international fame.. In addition, social networks played a fundamental role for Anitta, since a part of the song’s choreography went viral on TikTok when millions of people, including a large number of celebrities, tried to recreate one of her “forbidden steps”. What’s more, only on TikTok, the song ‘Envolver’ reached more than 1.4 million videos of users joining the ‘Anitta Challenge’ in just a few weeks.
In addition to becoming number 1 on YouTube, the song ‘Envolver’ also marked a milestone in Anitta’s musical career, given that, for this song, she managed to become the first Brazilian woman to position herself at number one worldwide on the Spotify platform. having been viewed over 100 million times a couple of months ago. Due to the song’s boom, the song also managed to rise to fifth place in the ‘Billboard Global 200’ ranking, later being dethroned by Bad Bunny, who has three songs from his new album in the top 10 on Billboard, with ‘Ojitos Lindos’ being the which currently occupies the fifth position.
In an interview granted via e-mail to the AFP agency, Anitta stated the following: “I feel full, happy, accomplished. We always have hope, don’t we? I, more than anyone else, attached myself to the song ‘Envolver’ and believed in it from the beginning, I saw that it had a lot of potential”, reaffirming that it is the most important song of his career, after his collaboration with J Balvin with the song ‘Downtown’, released in 2017. Also, the album ‘Versions of me ‘ managed to rank No. 1 on Spotify’s Global Album Debut. Without a doubt, this has been a fantastic year for the Brazilian. In the same interview, the singer assured that “our culture is being noticed. Latina women are also reaching the top.”
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