(Shanghai, China) – From July 21st to 23rd, 2023, ANIPLEX Shanghai, a member of Sony Group, participated in the Bilibili World 2023 held at the Shanghai National Convention and Exhibition Center with many popular animation IPs. ANIPLEX’s “Ghost Slayer: Blade”, “Lonely Rock!”, “Fate/Grand Order” and “Sword Art Online” and other IP content and peripheral products were exhibited, and “Lonely Rock!” The new products of “Lonely Rock!” are sold offline for the first time. The three voice actors of ANIPLEX’s “Demon Slayer: Blade” and “Lonely Rock!” brought a special talk and interacted enthusiastically with the audience in the “Dimensional Stage” of Hall 1.1. The two works also appeared in the special exhibition area of Hall 1.1. At the ANIPLEX booth, the cosplay performance of Goto Doku, the protagonist of “Lonely Rock!”, attracted many fans to stop. The joint booth of ANIPLEX and Sony Electronics also entered the BW site for the first time. This is the sixth time for ANIPLEX to participate in Bilibili World since the establishment of its Shanghai legal person (Aniple (Shanghai) Culture and Art Co., Ltd.).
ANIPLEX booth overview
Bilibili World is an annual large-scale offline carnival event held by Bilibili (Bilibili). It is a feast for young people who love ACG (animation, comics, games) culture to gather and exchange. More than 200 animation, comics, games, electronic brands and more than 600 guests attended this year. As one of the leading companies in the animation industry, ANIPLEX has established a long-term cooperative relationship with Bilibili. This ANIPLEX exhibited “Demon Slayer: Blade”, “Lonely Rock!”, “Fate/Grand Order (Fate/Grand Order)”, “Sword Art Online”, “Miss Kaguya Wants Me to Confess”, “Licoris” and other popular works IP and peripheral products, and the new products of “Lonely Rock!” will be launched offline.
Inside the booth of ANIPLEX
Fans entering the ANIPLEX booth
“Demon Slayer: Blade” Peripherals
“Demon Slayer: Blade” and “Lonely Rock!” are the key exhibits of this Bilibili World, and they are also influential representative IPs of ANIPLEX. In addition to the wonderful display of the works in the special landscaping area of the venue, on the afternoon of July 22, Natsuki Hanae, the voice actor of “Demon Slayer: Blade” Tanjiro Kamado, Yoshino Aoyama, the voice actor of “Lonely Rock!” Goto Doku, and Mizuno Saku, the voice actor of Ryo Yamada, also came to the “Dimension Stage” of Hall 1.1H to interact with enthusiastic fans and friends. They shared many details of the creative process.
“Lonely Rock!” special area display
“Demon Slayer: Blade” special area display
“Lonely Rock!” voice actors Ryo Yamada (left), Yoshino Aoyama (right) stage
At the ANIPLEX booth, the cosplay performance of Goto Doku, the protagonist of “Lonely Rock!”, was also staged hotly. Since the release of this work, it has set off a wave of fans in China. In many previous animation offline activities, many fans spontaneously cosplayed. It has become one of the most outstanding representative works of ANIPLEX recently.
“Lonely Rock!” Cosplayer performance
“Lonely Rock!” Cosplayer performance
In addition, at the joint booth of ANIPLEX and Sony Electronics this time, a lot of publicity was also given to the Sony x “Lonely Rock! Fans can also experience shooting Coser performances with the Vlog mirrorless camera ZV-E10, and try Sony’s black technology electronic products such as noise-cancelling headphones WH-1000X M5, comfortable in-ear noise-cancelling headphones LinkBuds S, and on-site purchasers. Since July 22, nine Sony directly-operated stores across the country have simultaneously launched the “Sony x Lonely Rock!” joint pop-up store.
“Sony × Lonely Rock!” joint pop-up store promotion
Sony audio product experience area
Kototsu Hirayama, general manager of Aniple (Shanghai) Culture and Art Co., Ltd., said at the scene: “I am very glad to participate in the ACG event of Bilibili World again. We once again feel the prosperity of China’s animation industry and the enthusiasm of Chinese animation fans. Sony recently announced its vision for China’s development – ‘inspire inspiration and enthusiasm, and create emotion with dreamers’. As a member of Sony Group, ANIPLEX will communicate and cooperate with Station B and more local companies, and link Sony Electronics, music, film, games and other businesses together For the ‘dream chasers’ in the animation industry – that is, creators and fans, bring Sony’s unique moving experience.”
