Thursday March 4 was a good day for the refuge of the Mulhouse SPA. Five dogs left their enclosure and left, kept on a leash by their master. Nicolas Billing, webmaster, obviously posted tweets on the new account Tweeter of the House.
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A message for Rex: “Long live your new family!” Thank you to the adopters ”. And a message with video for Lalie: “Departure of our grandmother, 12 years old!” She will be able to end her life in peace, surrounded by love! It was our spotlight of the week to offer him this much-deserved retirement basket ”.
Online when adoptable
The Mulhouse Haute-Alsace SPA, with 22 adoptable cats and dogs to date, is already playing the social media card. The trombin of cats and dogs for adoption has long been found, both on the website and on Facebook (28,000 members from all over France). Every day Nicolas Billing photographs the animals that arrive and whose photos appear online when they are adoptable.
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This will soon be the case for Gourbi, a golden retriever who has just been taken in. The webmaster also edits the videos “Then it goes very quickly sometimes, people react during the day as recently when we had rabbits. “
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We read stories that end well or tragically, especially in cases of abuse. On February 10, the fate of Princess, a dog who remained in an apartment without eating or drinking for three weeks, because her imprisoned master had not signaled her presence, gave rise to 80,000 views, notes Nicolas Billing.
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The team of trainers and the shelter veterinarian did everything to save her, without success. Already in October, the management team had made the choice to strengthen the virtual presence of the association, so as to reach all audiences, including to disseminate messages, like this one of common sense, to appeal to third parties if you suddenly leave your home.
“It’s not the same clientele”
“Before, it was the people who came to the SPA, now it is the SPA which goes to the people, summarizes Luciana Jelsch, a volunteer member of the board of directors, responsible for stimulating an additional dynamic, in particular at the Twitter help. “The goal is also to show how the caregivers and volunteers work. »The Mulhouse SPA is present on Instagram (1,500 members) and Tik Tok (260 members). “It’s not the same clientele, they are younger. We offer funny or touching videos with GIFs [images animées ou non], stories [collection de contenus], life sketches. We rely on several people. ”
SURFER Refuge of the SPA Mulhouse Haute-Alsace, 21 rue Edouard-Singer in Mulhouse. Website: www.spa-mulhouse.fr Twitter: @spamulhouse 68 Facebook: SPA-Mulhouse-Haute-Alsace Instagram: spamulhouse68 Tik Tok: @spademulhouse.
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