Jakarta, CNN Indonesia —
Governor of DKI Jakarta Anies Baswedan broadcast a video series titled ‘Dari Pendopo’ on his Youtube channel. The first video contains the reason Anies aired the video series.
In the video, Anies explained the reasons behind the making of the video series. The reason, he wanted to share the perspective of what he had experienced. He hopes that this video series can enrich the perspectives of others.
Anies then showed a second video which was 20.05 minutes long. In the video, Anies is seen sitting next to a picture of the national hero Prince Diponegoro.
In the video entitled ‘Make Far So Close’, Anies discusses the Thousand Islands. For 20 minutes, Anies told about the construction of the Thousand Islands during his tenure as the number one person in Jakarta.
“So talking about Pulau Seribu is not just about preparing ships, it’s not just about preparing drinking water facilities, health facilities, educational facilities, markets. That’s what is visible, can be photographed, which can be shown in real terms,” Anies said in the video.
“There is something even more basic, the feeling of equality. The feeling that we are one part, a big family, residents of Jakarta. It can’t be photographed,” he added.
Political communication observer at Padjadjaran University Kunto Adi Wibowo believes that the screening of the video series ‘Dari Pendopo’ is one of Anies’ steps to prepare to fight in the upcoming 2024 presidential election. The reason is, Anies will most likely lose the stage after his term as governor of Jakarta is completed in 2022.
On the other hand, according to Kunto, this step needs to be taken by Anies because his competitors in the 2024 presidential election such as the Governor of Central Java Ganjar Pranowo have already used imaging tactics via Youtube.
“I see this as one of Anies’ efforts to approach potential voters who like to watch Youtube, especially since Youtube is one of the most watched social media platforms in Indonesia,” said Kunto when contacted, Monday (12/13).
Kunto added that if Anies did not do anything, his name could disappear from the radar for the 2024 presidential election. This is natural, because Anies will finish his position as Governor in 2022.
Therefore, according to Kunto, Anies must indeed build his own stage if his name is still to be on the radar of presidential candidates in the 2024 election.
“He must have a certain issue which he then makes the issue his ownership, so it belongs to him, so that when people talk about that issue, people are associated with Anies Baswedan, whoever says it,” explained Kunto.
“And that will be interesting, because he only has less than a year to make this ownership issue, so that he doesn’t depend on his position as governor or other stages in the media. If this issue is successfully carried out by Anies, it will make things easier.” the way to 2024,” he added.
Political Research Researcher of the National Research and Innovation Agency (BRIN) Wasisto Jati viewed the screening of the video series ‘Dari Pendopo’ as an effort to build a political narrative for Anies’ steps towards 2024. With this video, according to Wasis, Anies wanted to show equality for every citizen starting with cases- case in Jakarta.
Wasisto also considered that this was one of Anies’ efforts to increase his popularity. Moreover, so far there has been a lot of negative stigma attached to the former Minister of Education and Culture.
“I think making the video is more of an effort to increase popularity, especially to change the public’s negative perception and stigma,” Wasis explained.
The Message Behind Youtube Content
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