Anheuser-Busch InBev, the maker of Bud Light beer, will lay off about 350 employeesrepresenting less than 2% of its corporate staff in the United States, CNBC reported.
Bud Light has recorded a significant drop in sales after the boycotts he has had to face for his association with Dylan Mulvaneythe transgender influencer.
Bud Light, which had been the best-selling beer in America for more than 20 years, it is now in second place in terms of salessince the Mexican beer Modelo Especial has managed to surpass it.
Modelo had 8.4% of sales in grocery stores, convenience stores and liquor stores in the United States, while Bud Light fell to 7.3% in May.
The firm also identified that Bud Light sales fell 28% for the week ending June 24 compared to the same period last year.
Overall, Bud Light sales began to decline from April, when the brand released a commemorative tin in collaboration with Mulvaney.
The influencer posted an image on Instagram of the custom can the brewer had sent him. The action generated criticism and a call for a boycott from some consumers, who they stopped buying Bud Light in disagreement with the collaboration that the brand made with the transsexual influencer.
“We never intended to be part of a discussion that divides peopleAnheuser-Busch CEO Brendan Whitworth said as the protests began to affect the company’s bottom line.
Whitworth then addressed customers again in a post telling them “we hear you” but provided no apology for the controversial association.
“We recognize that in the last two months, the discussion around our company and Bud Light has moved away from beer, and this has impacted our consumers, business partners and employeessaid the CEO.
Faced with these facts the brewer announced that it will lay off hundreds of corporate employees as sales of the iconic Bud Light lager decline.
Anheuser-Busch has about 18,000 employees nationwide, and the layoffs will include about 350 of those people from corporate. The company made it clear that cuts will not affect brewery, warehouse staff, drivers or field vendors.
“These changes to the corporate structure will allow our teams to focus on what we do best: making great beer for everyone and earning our place in the moments that matter,” said Whitworth.
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2023-07-28 17:41:41
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