This content was published on April 14, 2023 – 21:28
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New York, Apr 14 (EFE).- The Anheuser-Busch brewery, owner of the popular Bud Light brand, tried this Friday to calm down the spirits and limit possible damages due to the boycott launched by conservative sectors of the United States due to the participation of a trans activist in one of his ad campaigns.
“We never intended to be part of a discussion that divides people. We are dedicated to uniting people around a beer,” the company’s CEO, Brendan, said in a statement posted on social media. Whitworth.
In his first public message in response to the controversy, Whitworth did not specifically mention the issue, but sought to underscore the brewer’s deep roots in the country and its commitment to “the values on which America was founded: freedom, hard work and respect for the other”.
In recent weeks, familiar faces on the American right have made calls to boycott Bud Light – the country’s best-selling beer – in response to the involvement of trans activist Dylan Mulvaney in a company marketing campaign.
The influencer, who has millions of followers on social networks, published a video promoting the drink on April 1 as part of a broader advertising campaign launched by the brand.
In the midst of a debate over the rights of the trans community, conservative figures responded by calling for a boycott of beer, in several cases posting images showing them destroying cans or bottles of Bud Light.
The most notorious case was probably that of the musician Kid Rock, who recorded himself shooting several boxes of beer with a rifle in a video that has more than 50 million views on Twitter, a performance that was copied by other users of the social network.
Another well-known right-wing artist, country singer Travis Tritt, announced shortly afterward that he would boycott Anheuser-Busch products during his tour.
In recent days, some defenders of this campaign against Bud Light have celebrated on social networks a drop in the beer giant’s stock price that they attributed to this movement, but finally the shares of Anheuser-Busch Inbev have ended the week practically flat and in the last month accumulate a rise of more than 8%.
In the last few hours, Donald Trump Jr. called on conservatives to abandon this boycott and not destroy an “iconic” company because of the “stupidity of someone in a marketing campaign.”
The son of former US President Donald Trump, in his podcast, assured that the company is one of the most conservative among all the large firms in the United States and stressed that it donates more to Republican campaigns than to Democrats. EFE
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