Charente farmers are angry because of the prices charged by supermarkets, this Tuesday, FNSEA activists awarded a gold manure to the director of the Leclerc brand whose promotions do not remunerate producers.
Farmers awarded a somewhat special trophy on Tuesday morning to the director of the Leclerc Center in Angoulême, a Golden Manure that the demonstrators ostensibly brandished on the shelves of the hypermarket. This site was not chosen at random, it was the promotional campaign for a baguette sold at an unbeatable price that triggered the wrath of the FNSEA.
“This is why we are here today, selling a baguette for 29 cents is making fun of the bakers but also of the farmers who produce the flour for this baguette. At this price, we know that it does not pay anyone”, warned this morning Jean-Bernard Sallat, president of the FNSEA of Charente.
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With this very symbolic distinction, the representatives of the FNSEA point the finger at the large surface of Angoulême which respects the products of the farmers of Charente the least.
The objective is to make the consumer aware that his act of purchase is very important and those who do not respect neither the producer nor the consumer must be sanctioned by the act of purchase.
This punchy action comes as negotiations are underway between processors of agricultural products and large retailers on price trends. The demonstrators want to denounce too low prices which cannot, according to them “properly remunerate the producers”.
We tracked prices on four products: milk, baguette, pork and red meat. The Leclerc brand won three out of four prizes for the one that pays its producers the least. When we sell below our production costs, farms die.
Jean-Bernard Sallat president of the FNSEA of Charente.
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For his part, the manager of the supermarket argued that the 29-cent baguette campaign was a national operation.
“We have no control over it, locally we do not manage these promotions”, reacted Simon Ricaud, hypermarket director in Angoulême.
The signing of the contracts, which commits producers and distributors for one year, will end at the end of February.
Report by Jérôme Deboeuf and Cécile Landais
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