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▲ Jang Young-ran points out the price of Angelinus Americano. |
[에너지경제신문 온라인뉴스팀] The Angelinus, who gained sensational popularity with actor Kim Soo-hyun as a model, returned with Jang Young-ran, the 2nd Nego king.
In the third episode of Nego King 2 produced by the YouTube channel Dallas Studio on the 19th, Jang Young-ran, who hit the wall of Starbucks, was drawn to the Angelinus and Nego.
Jang Young-ran, who visited the Angelinus marketing department that day, asked the employee who the Angelinus model was. The answer returned was “No.” Jang Young-ran immediately made a gesture aiming at the advertising model, calling himself’Daughter of Angelinus’.
But soon, he pinpointed the difference in competitiveness between Starbucks and Angelinus. The development room delivered consumer opinions, pointing out the size of a sandwich that is uncomfortable to eat.
In a meeting with the CEO of Angelinus, Jang Youngran pointed out that Angelinus Americano is 200 won more expensive than Starbucks Americano. The CEO of Angelinus responded, “Because it’s delicious, it’s 200 won more expensive.”
Jang Young-ran didn’t lose and said, “The image that Angelinus has no taste is too strong,” he said. Angelinus CEO admitted this, saying, “I did that in the past, but I have supplemented it a lot, but it is still unknown.”
The number of Angelinus stores decreased from 842 in 2016 to 749 in 2017 and 647 in 2018, and is now confirmed to be about 470.
In response, Jang Young-ran asked for an 80% discount, saying, “Would you like many people to taste it?” The CEO of Angelinus presented a 50% discount (2,150 won) after talking with the staff. Jang Young-ran did not stop there, demanding abandonment of less than 100 won and made an agreement for’Americano 2000 won’.
Jang Young-ran also asked the Angelinus representative to try the sandwich without spilling it. The Angelinus CEO stepped out confidently, but eventually spilled some of the sandwich and sighed, “It’s uncomfortable for customers to eat.”
Jang Young-ran asked for a discount by cutting the sandwich in half. However, as practitioners pointed out that it would be difficult to manage the rest of the sandwiches if they were cut and sold, the direction was changed to a discount for sandwich and coffee sets. Jang Young-ran suggested the set price at 4,900 won, and Angelinus’ representative accepted it.
After negotiating, Jang Young-ran said to Angelinus’s CEO, “I want to meet you once more” and lucked out at Lotteria Nego. Lotteria, like Angelinus, is a brand run by Lotte GRS. The CEO of Angelinus put on the premise that “if the reaction is good after King Nego is aired”.
It is anticipated that the Angelinus will be able to use this Nego as an opportunity to rebound and create a situation where the same representative will appear twice for the first time in Nego King.
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▲ Nego King 2 and Angelinus negotiations. |
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